King Day Campaign Key Visual | Shopee Project

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Client: Shopee Vietnam

Campaign: Hung King's Commemoration Day

First of all, I would like to express my sincere gratitude to Shopee Vietnam and my team leaders - Mrs.Van Quynh and ms. Hang Nguyen who gave me the valuable opportunity to create the key visual for this Hung Kings' Commemoration Day campaign.

Objective: The 10th day of the third lunar month, known as the Hung Kings' Commemoration Day, is one of the significant festivals in Vietnam when the Vietnamese people express their gratitude for the founding contributions of the Hung Kings.

Tone & Mood: dynamic, Vietnamese Traditional, solemn.

Solution: I chose yellow as the dominant hue for the visual. The images of cranes and clouds remind us of the Kings and the traditions of Vietnam. The vouchers here are stylized to resemble flying golden bars.

KEYVISUAL